19 5 / 2008
SOCIAL MEDIA CHANGING AND SHAPING PR AND ITS PRACTICES

A recent article written by Donald K. Wright, Ph.D., APR, Fellow PRSA, Professor of Public Relations, College of Communication, Boston University and Michelle D. Hinson, M.A.,Director of Development, Institute for Public Relations, University of Florida reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations…