Penny Kim: Archive

Sephora Showcases QR Codes

While walking through NorthPark mall yesterday, this window display in the Sephora store caught my eye: Upon closer inspection, you can see there’s a branded (and colored) QR code. When you scan it, you’re directed to their sweepstakes site: It’s a different approach to sweepstakes and I think it’s not a bad idea. But, I wonder how many people will actually sign up...

Mar 25th

Mar 24th

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How Bad Mexican Food Helped Me Explain the...

I met a friend from out of town over dinner last night. I invited him to an upscale Mexican restaurant that was offering a free dinner promotion on Twitter to those that retweeted the message and called the phone number given for reservations. Was it too good to be true? It turned out to be “yes”. There’s a reason why they were giving away free dinners, regardless of the double-digit pricetags...

Mar 24th